SurgePays Unlocks New Revenue Channel with Launch of Growth Marketing & Data Partnerships Division

New initiative, led by industry veteran James Herber, accelerates monetization of SurgePays’ data ecosystem and expands high-margin recurring revenue opportunities

MEMPHIS, Tenn., Oct. 30, 2025 (GLOBE NEWSWIRE) -- SurgePays, Inc. (NASDAQ: SURG), a wireless and fintech technology company connecting underserved consumers to essential mobile and financial services, today announced the launch of its new Growth Marketing and Data Partnerships Division. The initiative marks a significant step in SurgePays’ strategy to transform its expanding consumer data ecosystem into a scalable, high-margin growth engine.

The division will be led by James Herber, who has been appointed Vice President of Growth Marketing and Data Partnerships. He brings deep expertise in digital acquisition, audience strategy, and partnership development across the fintech and telecommunications industries. In this newly created role, Mr. Herber will lead efforts to monetize SurgePays’ expanding data ecosystem, strengthen digital marketing capabilities, and build recurring revenue channels that enhance long-term shareholder value.

Mr. Herber will oversee the integration of marketing performance, partner analytics, and audience management across SurgePays’ growing ecosystem, including Torch Wireless and LinkUp Mobile. He will also lead the commercialization strategy for DigitizeIQ, a proprietary software platform of our legacy subsidiary LogicsIQ, into a powerful intake engine built specifically for underbanked consumer marketing, which is designed to convert verified consumer insights and transactional data into measurable growth opportunities.

“The launch of this division marks a strategic milestone in SurgePays’ growth trajectory within the underserved market,” said Brian Cox, CEO of SurgePays, Inc. “Our legacy subsidiary LogicsIQ utilized a proprietary software platform called DigitizeIQ for consumer intake and lead generation serving mass tort law firms. Our development team has now transformed DigitizeIQ, which generated more than $50 million in revenue, into a powerful intake engine built specifically for underserved consumer marketing.

“Instead of simply signing up a wireless subscriber, we now have a platform that converts verified consumer data into actionable marketing intelligence and provides multiple ways to monetize each customer relationship. While marketing government-subsidized services such as Lifeline to underserved consumers, we can now present a targeted marketplace of products and services to a rapidly growing database. Our long-term goal has always been to reduce the cost of acquiring a wireless subscriber by generating additional revenue through complementary services. With James’s leadership and expertise, we are entering the next phase of monetizing this data ecosystem to drive recurring, high-margin revenue and deliver sustained value for our shareholders.”

The new division builds on SurgePays’ established strengths in wireless connectivity, financial technology, and retail distribution. It accelerates the company’s transition from a transactional platform into a data-driven revenue network. By leveraging verified consumer interactions from its telecom and fintech channels, SurgePays is positioned to deliver targeted marketing, cross-sell opportunities, and predictive insights to both internal and external partners.

“The intersection of marketing and data represents SurgePays’ next growth frontier,” said James Herber, Vice President of Growth Marketing and Data Partnerships. “We are building a platform where every engagement produces intelligence, and every insight creates measurable value for our partners and shareholders. Our initial objective was to eliminate the cost of acquiring a customer relationship, but with the team and tools at SurgePays, I believe this division will become one of the company’s largest revenue drivers within the next twelve to eighteen months. We look forward to sharing updates soon as we launch our front-end website and introduce additional complementary products and services.”

The initiative is expected to generate high-margin recurring revenue through data partnerships, analytics integrations, and targeted marketing programs. As SurgePays continues to scale its wireless and fintech operations, the combination of customer intelligence and marketing execution will serve as a long-term competitive advantage.

About SurgePays, Inc.
SurgePays, Inc. (NASDAQ: SURG) is a wireless, fintech, and point-of-sale technology company focused on connecting underserved communities to essential mobile and financial services. The company operates its own wireless brands and proprietary point-of-sale platform, which is deployed nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial transactions.

Building on its nationwide wireless and fintech network, SurgePays is expanding into data-driven marketing and digital partnerships designed to convert verified consumer engagement into recurring, high-margin revenue streams. The company is uniquely positioned to grow across both retail and online channels while evolving into a leading data intelligence and digital marketplace platform serving America’s underserved population.

Visit www.SurgePays.com for more information.

SurgePays Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Forward-looking statements involve substantial risks and uncertainties and generally relate to future events or our future financial or operating performance. These statements may include projections, guidance, or other estimates regarding revenue, cash flow, business growth, market expansion, or customer acquisition. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “attempting,” or the negative of these terms or other comparable terminology, although not all forward-looking statements contain these words.

Although we believe the expectations reflected in these forward-looking statements, such as regarding our ability to obtain revenue from the transformation of DigitizeIQ, these statements relate to future events or our future operational or financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including, without limitation, the assumption that the Company will be able to obtain high-margin recurring revenues, statements about our future financial performance, including our revenue, cash flows, costs of revenue and operating expenses; our anticipated growth; and our predictions about our industry and customer demand. These include, but are not limited to, our ability to scale our prepaid wireless business, transition ACP subscribers to Lifeline, maintain our MVNE partnerships, and achieve financial targets. The forward-looking statements contained in this release are also subject to other risks and uncertainties, including those more fully described in our filings with the Securities and Exchange Commission (“SEC”), including in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The forward-looking statements in this press release speak only as of the date on which the statements are made. We undertake no obligation to update, and expressly disclaim the obligation to update, any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

Investor Contact:
Valter Pinto, Managing Director
KCSA Strategic Communications
PH: 212-896-1254
SurgePays@KCSA.com

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